A Directory for parent-to-parent connections and Newsletters for school communications. Help families connect while keeping their information safe.

Both Directory and Newsletters work together to enable seamless communication across parents and families, helping build stronger school communities.
Connect parents with each other through a secure, privacy-controlled directory. Parents can find contact information for other families in their child's grade or homeroom, with granular privacy settings that let them control exactly what information they share. Perfect for organizing playdates, carpooling, and building parent networks.
Send beautiful, professional newsletters to parents with rich text editing, images, and customizable mailing lists. Add clickable links and buttons to make your newsletters interactive, save drafts to edit later, and keep families informed about school events, announcements, and important updates.
Simple tools that make managing your school community effortless
Parents control exactly what information they share and with whom. Granular privacy settings let them feel safe.
Import your school data via CSV and send email invitations. Parents can be up and running in minutes.
Fully responsive design works beautifully on phones and tablets. Access the directory anywhere.
Each school gets their own isolated data space. Perfect for individual schools or districts with multiple schools.
Automatically promote students to the next grade level at the end of each school year. Streamline your annual transitions.
Powerful admin console for managing families, tracking invitations, and configuring settings.
To set up Primary Connect for your school, please fill out this form and someone will be in touch. Primary Connect is currently available free of charge for qualified K-12 public schools in New York City.